ANALYZING THE BOUNDARIES OF BALANCE THEORY IN EVALUATING CAUSE- RELATED MARKETING COMPATIBILITY BY JOSEPH T. YUN DISSERTATION Su
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A friendship network model on Heider's balance theory considering Assertiveness and Empathy | Semantic Scholar
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Figure 1 from Some dynamics of social balance processes: bringing Heider back into balance theory | Semantic Scholar
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Figure 2 from Updating Heider's balance theory in consumer behavior: A Jewish couple buys a German car and additional buying–consuming transformation stories | Semantic Scholar
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Balanced and unbalanced configurations of the Heider balance theory and... | Download Scientific Diagram
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